Where Wine Tradition Shapes a Sustainable Hospitality Experience

Sub Loan Amount

€881,753

Incentive amount:

€132,263

Invested in:

Energy-efficient building construction, HVAC systems and modern ventilation infrastructure

EU Directives met:

Health, Safety, Environmental Protection

Energy Savings,

GHG reduction (t CO2/year)

23.20 MWh/year

 

1.60 tCO2/year

 

Located in Georgia’s renowned wine region of Kakheti, in the village of Shalauri, LTD Qvevri represents a new generation of hospitality businesses that seamlessly blend cultural heritage with modern, sustainable tourism. Inspired by the traditional qvevri — the ancient vessel at the heart of Georgian winemaking — the company has created a distinctive hotel concept that celebrates local identity while offering contemporary comfort and high-quality service.

From the outset, sustainability was central to LTD Qvevri’s vision. As the project grew in scale and ambition, the company took a forward-looking approach to construction and operations, prioritizing energy efficiency, environmental responsibility, and guest safety. This transformation was made possible through financial and technical support from the EU4Business-EBRD Credit Line, which supports Georgian SMEs in aligning their operations with European standards through targeted investments and expert guidance.

The investment enabled the development of a fully energy-efficient hotel complex, including a main building and 20 iconic qvevri-shaped guest rooms. The project introduced advanced thermal insulation, modern heating, cooling and ventilation systems with heat recovery, energy-efficient windows, fire-safe interiors, and inclusive design solutions. Together, these upgrades significantly reduced energy consumption while enhancing comfort, safety, and service quality for guests.

Following the successful completion and verification of the project, LTD Qvevri received 15% of the loan amount as an investment incentive funded by the European Union, rewarding the company’s full compliance with EU environmental, energy efficiency, health and safety, and legal standards.

Thanks to the support of the EU4Business-EBRD Credit Line, LTD Qvevri has reduced its environmental footprint, improved energy efficiency, strengthened its competitiveness in Georgia’s growing tourism sector, and contributed to sustainable regional development — all while showcasing Georgian wine culture to visitors from around the world.

Now the investment fully complies with EU directives on energy performance of buildings, eco-design and energy labelling, waste management, occupational health and safety, fire safety, and product quality standards.