Empowering Local Artistry and Growth
In Georgia’s vibrant craftsmanship industry, Craftbox.ge has become a great example of how small businesses can upscale production that relies on innovation and customization with the right support. Specializing in the creation of personalized gifts in a highly competitive market, the company has captured the hearts of local and international customers alike with its unique, custom-made products that add a personal touch to every occasion.
Thanks to the EU4Business-EBRD Credit Line, Craftbox.ge has been able to scale up its operations by investing in new technologies that enhance production efficiency, taking the business to new heights. With the help of the credit line, the company purchased a Digital Printing Machine and Laser Engraver.
Fostering Innovation in Craftsmanship
Craftbox.ge’s success lies in its ability to blend traditional craftsmanship with modern innovation. By leveraging the financial support provided by EU4Business-EBRD Credit Line loans combined with EU investment incentives, the company has adopted advanced manufacturing techniques that increase capacity and speed of production while maintaining the high-quality standards that customers desire. The investment enabled Craftbox.ge to diversify its offerings, from custom-designed gift boxes to personalized home décor, creating a more robust and appealing product range.
After successful project verification, the company received 10% of the loan amount as an investment incentive, funded by the European Union. This additional financial support has provided Craftbox.ge with further opportunities for expansion, innovation and operational efficiency, and ultimately strengthen its competitive edge in the market.
“The support from the EU4Business-EBRD Credit Line has been important to our growth,” said Mikheil Laliashvili, company founder. “It has allowed us to modernize our operations, improve our products, and enhance the overall customer experience.”
A Future Built on Growth and Sustainability
With the backing of the EU4Business-EBRD Credit Line, Craftbox.ge is well-positioned to continue its growth trajectory. The company plans to further expand its market reach, while exploring new ways of fulfilling customer desires and staying ahead of trends in the personalized gift industry.
Looking ahead, Craftbox.ge’s commitment to sustainability, innovation, and community development will be key to its future success. The company’s ability to combine traditional craftsmanship with modern technology makes it a standout player in the Georgian market. Supported by a sales strategy built upon refined e-commerce and online sales systems, the new quality levels and product range, enabled by the new machine, support expansion into regional and European markets – a pillar of the company’s vision. Craftbox.ge’s journey is a clear testament to the power of entrepreneurship and innovation.
The EU4Business-EBRD Credit Line loan and investment incentive programme has been providing comprehensive support Georgian SMEs since 2016 and Craftbox.ge is just one of many examples. Visit our website www.eu4business-ebrdcreditline.ge for more great stories.
Click here for the original publication: https://forbes.ge/inovatsia-da-traditsia-erth-qhuthshi-rogor-izrdeba-craftbox-ge-evropuli-mkhardatcherith/
